Growing graphics: design for kids

Essentially simple but incredibly powerful this collection of graphics gives us access to the visual universe of the child. It’s a special world that revolves around a group of indescribable ingredients and characteristics, all of which inspire the interest and emotions of the very young. Growing Graphics features products that have been designed not only to appeal to the child, but also to meet with the approval of parents. It is divided into sections by age: 0-3yrs, 3-6 yrs, 6-9 yrs and 9-12 yrs. Works and projects include Brain Candy, a series of developmental DVDs designed to help children think creatively, critically and independently; brand identity for the Levi’s kids range; the MGM kids’ logo; the Cakewalk fashion brand for kids; and Tweens perfume, a range of fragrances for pre-teens. This book covers everything you ever wanted to know about marketing to kids and their parents.