Supermarket package designs

This book presents a wide variety of package designs for everyday products available at supermarkets, ranging from food and confections to various home products such as detergents, soaps, and daily wares. The designs of the actual shops are discussed as well as various visually stunning items such as shopping bags, carts, leaflets, and posters. The consistency in design of approach contributes to establishing a look that elicits credibility and attracts customers. In addition to showcasing design examples from all over the world, four representative supermarkets, well known for their bold graphic designs, are featured with interviews.